Brand Strategy
I had the opportunity to work with a new startup, Essential Veterinary Partners, which meant building the brand from the ground up. My first step was to establish equity colors that aligned with industry standards while introducing distinctive hues to help the brand stand out. In researching competitor logos, I noticed a common theme: icons of a cat and dog placed above or beside the company name. To differentiate EVP, I embedded the cat and dog within the "P" of the acronym, creating a unique and ownable brand mark. I selected a bold, modern font to convey confidence and strength within the veterinary field. The overall brand aesthetic was designed to be clean and professional, featuring high-quality images of pets on bright, solid backgrounds, as well as joyful moments captured in veterinary office settings—striking a balance between trust and warmth.
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Web Design
For Essential Veterinary Partners’ web design, the primary goal was to introduce the company to the veterinary community and encourage vets to start a conversation about potential partnership opportunities. As the first piece of consumer-facing content for EVP, this website set the tone for the brand’s voice and messaging. I structured the site to clearly communicate what sets EVP apart, what veterinarians can expect throughout the partnership process, and the tangible benefits they would receive. Each section was crafted to build trust and spark interest, with strategically placed call-to-action buttons throughout the site to prompt engagement and make it easy for vets to reach out. The design balanced professionalism with approachability, ensuring a user-friendly experience that aligned with the brand’s clean and confident aesthetic
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Marketing Materials
I'm currently working on Essential Veterinary Partners’ presentation templates and email campaigns—extending the cohesive brand identity established through their logo and website. By leveraging the clean, confident visual language and tone we developed, each new touchpoint reinforces EVP’s professional and approachable presence in the veterinary space. The presentation templates are designed to be clear and visually engaging, helping the team effectively communicate their value to prospective partners. Email campaigns are crafted to mirror the website’s voice, with messaging focused on highlighting EVP’s unique approach and encouraging veterinarians to explore the benefits of partnering. Every element is built to consistently represent the brand while actively supporting their growth strategy.
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