Healing With Sage | Intuitive Advantage Marketing

Brand Strategy

Sage and I met and instantly connected! She was telling me about how she was an energy healer and I was absolutely fascinated. I made her tell me everything about what she does and then I checked out her website and felt as though it wasn’t working hard enough for her to convey who she was and what she could offer to potential clients. She needed a new website but first I needed to establish the brand identity with a logo, color palette, typography and image direction. She wanted everything to feel upscale but with a touch of glitter and mysticism. For her logo, I chose a gold mystical symbol (that I checked resonated with her) and added in her name in a font that has a spiritual feel. All colors, images and fonts were used in her website and will be used on her social media to keep the brand aesthetic consistent.

Web Design

Once I developed her brand aesthetic via the brand board, then it was time to get started on her website. Her website had key information about her and her talents but in a text-heavy format. She had dozens of amazing testimonials in a simple list format, which didn’t entice people to read. One thing that stood out to me is that she didn’t have a clear brand proposition which would be the first step. One of the key tenets of marketing is to frame your marketing copy in terms of what a client would get versus what you offer. I worked with her to better understand what she does and even had a few sessions myself so that I could write her copy better from a client perspective.
One thing that I felt was missing from her site was what a customer could expect- which was key to me. Her target clients are not the “woo-woo” people but the everyday people who are looking to really make a change in their lives. The challenge was getting her talents across in a way that would entice the everyday person to want to work with her without being turned off by the site being too "witchy." We added many additional pages to get all of these points across. She wanted it to be upscale but with touches of “magic” which we accomplished with lots of black and white with gold/gold glitter accents.
I continue to work with Sage as a Marketing Consultant to help grow her business and monthly revenue.

Click through the images below for some of the finished product:

Old Website

Excerpts from the New Website

Sage Lourdes

I was elated to finally find someone who truly understood both my vision and my voice.
Tara has helped me unlock the power and potential of my business in ways I hadn’t imagined, and I’m genuinely excited about the new direction we’re heading. Working with her doesn’t feel like a meeting—it feels like a conversation with someone who deeply gets you and what you’re trying to create. She brings a rare blend of experience and instinct that makes even the most overwhelming ideas feel clear, creative, and actionable. Her ideas flow effortlessly, and she always knows what will resonate.
She’s the kind of partner who reminds you that you don’t have to build it all alone.