Brand Strategy
Sage and I connected instantly. As she shared her work as an energy healer, I was immediately drawn in. But when I visited her website, it became clear that it wasn’t reflecting the depth of her work or the power of what she offers her clients.
Before touching the website, I developed her brand identity — logo, color palette, typography, and image direction — to build a strong, intuitive foundation. Sage wanted something that felt elevated and clean, with just the right amount of mysticism and sparkle. I selected a gold mystical symbol and paired it with a font that evokes a spiritual, grounded elegance.
These visual elements — along with a defined tone and image direction — carried over into her website and social media, creating a consistent brand presence that reflects who she is: professional, powerful, and energetically attuned.
Web Design
Old Website
With the brand identity in place, we shifted our focus to the website. Sage’s original site was filled with valuable content and testimonials, but it lacked structure, clarity, and emotional resonance.
Key information was buried in dense text, and a long list of testimonials — though impressive — wasn’t designed to engage or convert.
The biggest gap was a missing brand proposition. One of the cornerstones of effective marketing is to frame messaging around what the client will gain — not just what’s being offered. To bridge that gap, I dove into her process, even experiencing her sessions firsthand, so I could write from the perspective of a potential client.
Another challenge was making the site appealing to Sage’s true audience — everyday people seeking real change — without leaning too far into overly mystical or “woo” territory. We wanted the site to feel upscale and grounded, with subtle hints of magic. I accomplished this through intentional copy, thoughtful structure, and a sleek black-and-white design accented by gold and glitter elements.
The final site is refined, accessible, and energetically aligned with Sage’s work — a platform that resonates with her ideal audience and supports her continued growth. I continue to work with Sage as her Marketing Consultant to evolve the brand and increase monthly revenue.
Click through the images below to view highlights from the finished site.
Excerpts from pages in the new site
Sage Lourdes
I was elated to finally find someone who truly understood both my vision and my voice.
Tara has helped me unlock the power and potential of my business in ways I hadn’t imagined, and I’m genuinely excited about the new direction we’re heading. Working with her doesn’t feel like a meeting—it feels like a conversation with someone who deeply gets you and what you’re trying to create.
She brings a rare blend of experience and instinct that makes even the most overwhelming ideas feel clear, creative, and actionable. Her ideas flow effortlessly, and she always knows what will resonate.
She’s the kind of partner who reminds you that you don’t have to build it all alone.
