Marketing is my craft- intuition is my edge
Helping brands grow with clarity and confidence
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Hi, I'm Tara
Here's my story:
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I’ve been in marketing for over two decades, working with some of the world’s biggest brands—and then I became an entrepreneur myself. That experience gave me a front-row seat to what it really takes to build something from the ground up: navigating highs and lows, pivoting when needed, and growing with limited resources.
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Through it all, one thing became clear: data and strategy matter, but intuition is the game-changer. I have a natural instinct for spotting what resonates, what’s missing, and the next best step. Today, I combine that instinct with proven strategies and smart tech to help small businesses move forward with clarity and confidence.
What makes Intuitive Advantage different than other marketers is the unique blend of:
Experience
Intuition
Technology
20+ years building strategies that deliver
Instinct for what works and what's next
Smart tools to enhance marketing outcomes
Experience that delivers
I’ve spent 20+ years mastering the art and science of marketing. My roles with top global brands taught me how to create compelling stories, build strategies that convert, and bring ideas to life—from concept to launch. Later, I co-founded BD Provisions, a bulk food and coffee franchise, which gave me a new perspective: how to grow a business when the stakes are personal. That journey sharpened my creativity, resourcefulness, and ability to make every dollar count.
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Instinct that leads
While experience is my foundation, intuition is my superpower. I’ve learned to trust that inner knowing that says, “This is the way forward.” It’s what helps me spot opportunities before the competition and simplify what others overcomplicate. My intuition lets me create solutions that feel aligned and authentic—not just strategic on paper.
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Technology that enhances
I use smart tools and AI-driven insights not to replace creativity—but to supercharge it. Technology helps me brainstorm fresh ideas, stay ahead of trends, and fill in the technical gaps so nothing slows me down. From SEO optimization to automation, I leverage tech to enhance strategy, speed, and results—while keeping the human touch at the heart of everything.
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When I Was Reminded to Trust Myself
One day, in my twenties, my mother called and said:
"There’s a letter here for you… but it’s in your handwriting."
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Curious, I asked her to open it.
Inside was a letter I wrote to my future self—back in high school.
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I had completely forgotten about it.
But as she read it aloud, I laughed but was also a tiny bit spooked.
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"I assume I’ll be living in midtown Manhattan
and working in Marketing for a major cosmetics company."
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She was reading those words
as I sat in my apartment on 39th and 3rd—
just home from my job in Marketing at Estée Lauder!
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I didn’t remember writing that letter and had ended up majoring in Finance
in college. I had recently been wondering if I made the wrong decision by
pivoting to Marketing, which felt more aligned with my skills.
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It's as if this letter appeared at just the right time to let
me know I was on the right path.
But what struck me most was how sure I had been at 16.
And how everything unfolded exactly as I’d imagined.
Sometimes you already know the answers, just trust your gut.
